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African design inspired by heritage branding

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Post time 2022-9-15 12:21:24 | Show all posts |Read mode
Rooted in culture 99designs Team by 99designs Team 19 days ago 10 min read Look inside 99d Case studies Our work Logos, websites, book covers & more… Get a design Culture is an intrinsic aspect in branding. While there is a business aspect to branding and design, it comes from people. It is informed by their experiences, their upbringing, and their everyday rituals. In this way, “culture” can describe something as broad as an entire country and as intimate as a family. Taking a step closer, “heritage” refers to the inherited legacies that define a culture from generation to generation. It can describe traditions, artifacts, history and geographical landscapes.

While culture is prone to change, heritage is inherent. As culture evolves photo retouching service it is rooted in heritage. The question is, how to harness culture and heritage with intention to create design that is for and about the people. Mim's coffee packaging featuring abstract shapes and a pan-african color scheme Mimo’s branding elements are inspired by Ethiopian colors and patterns. This was the same question that faced an Oakland-based coffee roaster, Mimo’s Coffee. As a family-owned business, founder Mimo Haile wanted to express the culture that had brought her brand to life. Mimo emigrated from Ethiopia over twenty years ago, and she brought with her deep knowledge of Ethiopian coffee ceremony that was absent in the land of startups and tech.

But how to own that heritage in every aspect of her business, including branding? How Mimo’s Coffee created an Ethiopian brand — As a staple morning beverage, it’s not uncommon to drink a cup of coffee (or several, on a busy day), and give no thought whatsoever to where those beans come from. In fact, not only do many coffee varieties originate in Ethiopia, the entire practice of coffee brewing itself may likely have begun there. In one particular legend that Mimo shared with us, coffee was originally discovered by a shepherd who realized that his goats were behaving erratically after eating a strange red berry.


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